You have selected your best artworks, updated your CV, and found the perfect residency or grant opportunity. But then you reach the final hurdle: the Motivation Letter.
For many artists, this is the most difficult part of the application process. Unlike your portfolio, which speaks through images, the motivation letter requires you to articulate why you deserve this specific opportunity. A generic, copy-pasted letter is the fastest way to get your application rejected, no matter how good your art is.
In Episode 4 of our podcast, we discussed the theoretical structure of a persuasive letter. But knowing the theory is different from actually writing it. 
Watch the Practical Video Guide
To help you bridge the gap between “what to say” and “how to say it,” we have created a follow-up video guide. In this video, we move beyond general advice and look at the practical details of crafting a letter that stands out to a jury.
We explore real-world examples of what makes an opening sentence weak or strong, and how to tailor your text to the specific institution you are applying to.
Watch the full discussion below:
What We Cover in This Video
In this practical session, we focus on the nuances that often get overlooked:
- The “Fit” Factor: How to prove that you have researched the institution (and why generic praise like “I love your gallery” doesn’t work).
- Strong vs. Weak Openings: We analyze how to hook the reader from the very first sentence instead of using clichés.
- The “Why Now?” Question: How to explain that this specific moment in your career is the perfect time for this opportunity.
- Avoiding Red Flags: Common phrases and mistakes that make an artist sound unprofessional or unprepared.
Read the Comprehensive Guide
While this video provides visual examples and practical tips, our original article offers a deep dive into the foundational strategy of writing for applications.
If you want to understand the core principles of persuasion and see the step-by-step breakdown of a successful application structure, we highly recommend reading the full guide.
👉 Read the Full Article Here:
Final Thoughts
Writing a motivation letter is not just about begging for an opportunity; it is about proposing a partnership. The jury wants to know what you will bring to their program as much as what you will take from it.
Use the tips in this video to refine your draft, remove the fluff, and write with confidence. Your next “Yes” might depend on it.
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