Perhaps the most daunting moment for any artist is when the brush is put down, and the question arises: “How much is this worth?” Pricing artwork has always been one of the most challenging and risky aspects of an artist’s professional career. Price it too high, and you risk alienating collectors; price it too low, and you not only lose revenue but may also undervalue your professional standing in the art market.
Many artists believe that pricing is based solely on “feeling” or “talent.” However, the reality of the art market is quite different. Pricing is a strategic process that requires a solid understanding of variables such as time, material costs, exhibition history, and current market positioning.
What You Will Learn in This Video At Artinfoland, we decided to move beyond vague advice. The video below is a detailed visual guide (presented in slides) created as a companion to Episode 1 of the Artinfoland Podcast. While the podcast focuses on mindset and strategy, this video dives into the numbers and formulas. 
In this visual breakdown, you will discover:
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How to accurately calculate your “time” and “hidden costs.”
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The key difference between “Cost” and “Value” in art.
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Standard pricing formulas for both emerging and established artists.
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How to negotiate your prices with confidence and clarity.
Listen to the Full Audio Podcast This video is part of the debut episode of the Artinfoland Podcast. If you want to explore deeper analyses of the art market and professional challenges artists face, we highly recommend listening to the full audio version. Our mission at the Artinfoland Podcast is to make the global art world more transparent and accessible by transforming our magazine’s text into audio knowledge.
Remember, your feedback is our compass. After watching the video, let us know in the comments: What is your biggest hurdle when it comes to pricing your work?
