In the digital age, your artist website is your global studio. It is the one place on the internet where you have total control over how your work is presented, without fighting against algorithms or distracting ads.
While social media platforms like Instagram are great for networking, they are not a substitute for a professional portfolio. Curators and collectors need a dedicated space to view your work in high quality, read your CV, and understand your artistic practice without interruptions.
In Episode 5 of our podcast, we discussed why you need a website. Now, in this follow-up video, we focus on how to make it effective. 
Watch the Practical Guide
Creating a website can be overwhelming, especially with so many technical decisions to make. In this video tutorial, we highlight the practical “Do’s and Don’ts” of artist web design. We focus on clarity, navigation, and user experience.
Watch the full video below:
What Makes a “Good” Artist Website?
In this video, we break down the key elements that separate a professional site from an amateur one:
- Simple Navigation: Why you should avoid complicated menus and keep your structure intuitive (Portfolio, CV, About, Contact).
- Image Optimization: The critical balance between high-resolution images that look good and file sizes that load quickly.
- Mobile Friendly: Ensuring your art looks just as good on a smartphone as it does on a desktop screen.
- Accessibility: Making sure your contact information and artist statement are easy to find, not buried in hidden pages.
Dive Deeper: The Comprehensive Strategy
This video covers the visual and technical tips, but if you want to understand the core strategy behind building your online presence—including what platforms to use and how to write your content—our original article covers it all.
If you are in the process of building or updating your site, we highly recommend reading the full guide alongside watching this video.
👉 Read the Full Article Here:
Final Thoughts
Your website doesn’t need to be flashy or expensive. In fact, in the art world, “less is more.” A clean, minimal design that puts the focus on your artwork is always the best choice. Use the tips in this video to audit your current site or start building a new one with confidence.
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